CINEMA INTRODUCTION

Change the mindset for peat-free products.

Paludi & Markt is a cross-border collaboration in the north of the Netherlands and in the Lower Saxony region of Germany. It focuses on scaling up cattail cultivation as an agricultural activity on wet peatlands and the use of cattail as a peat substitute in substrate production. Biosintrum, one of the project partners, submitted the challenge on behalf of the project.

Currently, the production and processing of cattail takes place on a small scale. Producers are not guaranteed that their product will be purchased, and customers have insufficient security of supply. To change this, scaling up and intensive supply chain cooperation are necessary.

The desired outcome for the GBC teams is a customer proposition around which a marketing plan can be built. This proposition is designed for peat-free compost products and ensures that the marketing plan is based on realistic findings, in order to change the mindset of buyers and suppliers and increase the awareness and acceptance of our biobased product in the German and Dutch horticultural markets.

HELP US REACH AND CHANGE THE MINDSET OF BUYERS AND SUPPLIERS OF PEAT-FREE COMPOST AND POTTING SOIL IN THE GERMAN AND DUTCH AGRICULTURAL MARKET. — The Challenge